BBB Before You Buy: An Irresistible Call To Action
Your Better Business Bureau® is an important resource for both consumers and businesses. Membership in the BBB sends a powerful message from companies that are committed to honesty, integrity and ethics. In an era when consumers have never been more confused or skeptical, it’s a resource and a message that’s never been timelier.

Simple and memorable in its approach, the BBB Before You Buy campaign does not scare or insult the consumer. Rather, it draws upon relatable, everyday situations that remind viewers, in an entertaining way, that people use common sense all day, everyday. The message then calls for them to exercise their own common sense before making a purchase by utilizing the services of the Better Business Bureau®.

Five Simple Lessons In Common Sense
The five 30-second television messages are designed to be eye-catching, compelling and instantly recognizable. The viewer is presented with your Bureau’s telephone number and Internet web address, as well as the campaign positioning statement BBB Before You Buy, and immediately followed by the sponsoring member’s message.

Call us today at 1-888-985-1010 and we’ll show you how you can put the power of this unique television campaign to work for you. It just makes sense!